I’m Gabriel Romero
I am a creative and analytical problem solver, currently helping global teams at Dentsu.
I’m always looking for new challenges and opportunities to learn, whether through projects, teams, or environments that push me to grow beyond what's expected.
My latest work
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
eCommerce Redesign for Enterprise Car Sales
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
Enterprise Car Sales
2024
eCommerce Redesign for Enterprise Car Sales
Coming Soon
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
Enterprise Car Sales
2024
eCommerce Redesign for Enterprise Car Sales
Researching Perception & Delight for Entain
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
[PROJECT 4 - CLIENT]
2023
Researching Perception & Delight for Entain
Coming Soon
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
[PROJECT 4 - CLIENT]
2023
Researching Perception & Delight for Entain
Family-friendly Games and Activities for Kellogg’s
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
Kellogg's
2024
Family-friendly Games and Activities for Kellogg’s
Coming Soon
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
Kellogg's
2024
Family-friendly Games and Activities for Kellogg’s
Signup Flow Optimization for National Emerald Club
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.
National Car Rental
2024
Signup Flow Optimization for National Emerald Club
Coming Soon
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.