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Researching Perception & Delight for Entain
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
Summary
Year
2023
Duration
18 months
Client/Company
[PROJECT 4 - CLIENT]
Role
[PROJECT 4 - ROLE]
Team
[PROJECT 4 - TEAM]
Product Manager
Development Lead
User Researcher
Deliverables
[PROJECT 4 - DELIVERABLES]
Stakeholder interviews
Competitive Analysis
Workshop
Mockups
Prototypes
Stakeholder interviews
Competitive Analysis
Workshop
Mockups
Prototypes
Executive presentations
Year
2023
Duration
18 months
Client/Company
[PROJECT 4 - CLIENT]
Role
[PROJECT 4 - ROLE]
Team
[PROJECT 4 - TEAM]
Product Manager
Development Lead
User Researcher
Deliverables
[PROJECT 4 - DELIVERABLES]
Stakeholder interviews
Competitive Analysis
Workshop
Mockups
Prototypes
Stakeholder interviews
Competitive Analysis
Workshop
Mockups
Prototypes
Executive presentations
[PROJECT 4 - BODY 1] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
[PROJECT 4 - BODY 2] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
[PROJECT 4 - BODY 3] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
[PROJECT 4 - CONCLUSION] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
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Looks like this page doesn’t exist anymore. Sorry about that!
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Next Up
Family-friendly Games and Activities for Kellogg’s
Coming Soon
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.