I’m Gabriel Romero
I am an analytical problem solver who brings clarity to ambiguity. I map complex user experience challenges and turn them into scalable, high-fidelity digital products.
By combining deep user research with my front-end background, I deliver holistic UX solutions that help product teams find the right answers, accelerate prototyping, and bridge the gap between design and development.
My latest work
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
eCommerce Redesign for Enterprise Car Sales
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
Enterprise Car Sales
2024
eCommerce Redesign for Enterprise Car Sales
Coming Soon
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
Enterprise Car Sales
2024
eCommerce Redesign for Enterprise Car Sales
Researching Perception & Delight for Entain
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
[PROJECT 4 - CLIENT]
2023
Researching Perception & Delight for Entain
Coming Soon
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
[PROJECT 4 - CLIENT]
2023
Researching Perception & Delight for Entain
Family-friendly Games and Activities for Kellogg’s
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
Kellogg's
2024
Family-friendly Games and Activities for Kellogg’s
Coming Soon
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
Kellogg's
2024
Family-friendly Games and Activities for Kellogg’s
Signup Flow Optimization for National Emerald Club
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.
National Car Rental
2024
Signup Flow Optimization for National Emerald Club
Coming Soon
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.