I am an analytical problem solver who brings clarity to ambiguity. I map complex user experience challenges and turn them into scalable, high-fidelity digital products.
By combining deep user research with my front-end background, I deliver holistic UX solutions that help product teams find the right answers, accelerate prototyping, and bridge the gap between design and development.


Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.

A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.
A/B/n testing flows and animated transitions for a sports campaign, revealing user preferences and pivoting to a new success metric through UX research.

UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.
UX Design for a vibrant Kellogg's platform. Ideated, analysed, optimed and documented multiple features, bringing ethical design and impactful results.

Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.